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Since The Rainmaker Institute started in 1999, start-up businesses have popped up all over the country purporting to specialize in law firm marketing. But the truth is, none of them have the grassroots, long-term experience you’ll find at The Rainmaker Institute. None of them can match the quality of our lead generation, lead conversion, client retention and referral services.
Stephen Fairley, founder of The Rainmaker Institute and mentor to thousands of attorneys, passed away on October 5, 2020 after a battle with cancer. Despite his ill health in the last few months of his life, Stephen dedicated himself to helping attorneys navigate the COVID-19 pandemic, embodying his passion for helping lawyers achieve a Lifestyle Law Firm®.
His legacy will live on through the company he built and the team he assembled, as they continue to provide proven marketing solutions to help attorneys grow their law firms.
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We are passionate about helping you achieve what we call a 7-figure Lifestyle Law Firm®.
Our 2-day Rainmaker Retreats provide an abundance of information on how to do this, as well as a marketing action plan to help you get started. We pride ourselves on staying on the cutting edge of law firm marketing, so you don’t have to.
The Rainmaker Institute is the right choice for any lawyer seeking to expand their law firm. Our proven marketing strategies, trusted partnerships, and educational opportunities will ensure that you get the most out of your law firm, while also enjoying a financially successful and personally satisfying career.


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If you are a lawyer looking to grow your law firm, The Rainmaker Institute is the right choice for you. Our team of experienced professionals has been helping attorneys create financially successful and personally satisfying law practices since 1999. We specialize in implementing proven law firm marketing strategies such as pay per click, SEO, online reviews, intake training, newsletter, consulting, website design, social media management, content marketing, lead conversion software, live chat, and more.
Rainmaker has worked with over 23,000 attorneys, and have been trusted and sponsored by 35 of the largest state and local bar associations.
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With over two decades of experience in law firm marketing, The Rainmaker Institute has become the nation’s foremost authority in the field. Joy brings a unique skill set to the company, having achieved an MBA in Project Management, a BS in Computer Information Systems, as well as expertise in IT Project Management and Six Sigma DMADV process implementation.

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Mark is a Partner and Director of Sales at the Rainmaker Institute – the nation’s largest law firm marketing agency. With over 20,000 lawyers serviced since 1999, Mark has been helping legal professionals grow their practices for over two decades.


After two years of publishing hundreds of videos for small businesses and helping clients understand what their videos are excelling in online, Cailin now manages the ins and outs of your video production. From onboarding to your monthly updates, Cailin delivers the white glove experience from the beginning. She works closely with the Content Producers on your videos, branding and publications to ensure your vision stays precise.
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